The NCEO has gathered some of the brightest minds in the equity compensation industry for a unique all-day conference that has been designed for private companies (especially who may stay private for a VERY long time.)

This event is focused on the strategies, tools, design elements, liquidity options and more that work when your company has no publicly traded market.  (CPE, CEP and HRCI continuing ed credit)

Equity Compensation for Companies Staying Privately Owned: Plan Design, Liquidity, and ComplianceMarch 12, 2015 :: Santa Clara, CA

Equity Compensation for Companies Staying Privately Owned: Plan Design, Liquidity, and Compliance

About This Meeting

Sharing equity widely with employees is a great idea, one that many entrepreneurial companies use to help them attract, retain, and motivate people. For years, the standard thinking has been that companies will want to go public or, much more likely, be sold to an eager buyer, within a few to several years of starting. But more and more companies want to stay private for many years or even indefinitely. It may be because their owners and leaders think the time is not right to pursue a sale or an IPO, but for other companies the motivations are more personal. The company may be committed to certain social values that would be lost in a change of control. The entrepreneurs may not want to become part of some other company or be subject to the pressures of the public market.

But how can these companies get liquidity for their employees and investors and stay private? This meeting will focus on practical solutions, such as redeeming shares, internal markets, secondary markets, and sales to an employee stock ownership plan. It will also explore best practices in plan design, administration, and communications in entrepreneurial companies. It features leading experts on all these issues as well as structured opportunities for participants to share ideas.

Learning Objectives

• How you can stay private longer and still provide liquidity for employees and other owners?


• What kinds of equity design plans work best for closely held companies?


• How can you best communicate and administer your equity plans?


• What are secondary markets and are they right for you?

Program

Presenters

Michael Bartels

The Nasdaq Stock Market.

Michael is managing director of listing services for The Nasdaq Stock Market. In this role, Michael manages Nasdaq's west region new listings efforts across all sectors. He brings over 8 years of experience within the exchange field, to bear on his work in guiding companies and their legal and financial advisors on the process of listing on the U.S.'s largest stock market. His focus on working with early stage companies to maximize the financing and visibility opportunities that can be provided by public capital markets means he also works very closely with venture capital, private equity and investment firms to educate them on the liquidity options Nasdaq can provide. His background is in capital markets and market data. Michael works with companies by providing value-added consultative services. He analyzes and interprets market transaction and performance data, and educates companies on the benefits of Nasdaq.

Jannet Calix

Solium

Jannet is responsible for the continuing development of the private market functionality and outreach within the Solium suite of products. Jannet has more than 25 years of corporate legal and stock administration experience. Prior to joining Solium, Jannet served in the same capacities for the CapMx product of Silicon Valley Bank (SVB Analytics) and for eProsper, Inc. where she was responsible for corporate maintenance for numerous private companies, IPOs for newly public companies, securities filings with the SEC, and private and public company stock administration. Jannet holds a bachelor of arts degree from Occidental College, a juris doctor (JD) from the University of LaVerne and the certified shareworks associate (CSA) designation from Solium. She is an active member and former vice president of the Silicon Valley Chapter of the National Association of Stock Plan Professionals (NASPP).

Dee Crosby

Certified Equity Professional Institute

Dee is currently the director of the Certified Equity Professional Institute (CEPI) at Santa Clara University. She is responsible for the marketing and development of the CEP program, annual CEP Symposium, and the research efforts of the CEPI. Dee coordinates an extensive volunteer base of subject matter experts in defining course curriculum, test development and standard setting, to ensure that the CEP program meets rigorous certification standards. Dee joined the CEPI in 2004 as the program manager, and has been instrumental in making the CEP Symposium a premier industry event. Under her leadership, the CEPI recently published GPS| Participant Education and Communication - Case Studies, the latest effort in the Guidance|Procedures|Systemsresearch initiative.

Stephen W. Fackler

Gibson, Dunn, and Crutcher LLP

Stephen is co-chair of Gibson Dunn's executive compensation and employee benefits group located in Palo Alto, CA. He advises public and private companies, private equity funds and boards of directors on a wide range of compensation and benefits matters. He also regularly advises senior executives and management teams on employment, stock ownership and severance issues. He is regularly recognized as among the most accomplished attorneys in the nation in his field. Stephen received his law degree from Stanford. He earned an honours B.A. from St. Johns' College, Oxford. He completed his undergraduate education at Harvard where he graduated magna cum laude, Phi Beta Kappa.

Jorge Martin

Equity Administration Services Inc. (EaSI

Jorge is senior vice president of Equity Administration Services Inc. (EaSI). He has more than 18 years of experience in professional services, implementation, product management, marketing, relationship management, and sales. Prior to joining EASi, Jorge was the vice president of shared services for E*TRADE Corporate Services, where he led the teams responsible for development, roll out and support of equity compensation solutions. He was also the vice president of relationship management and was responsible for the retention, satisfaction, and sales efforts for all clients of the corporate services group. Prior to E*TRADE, Jorge worked at Avolent as the director of strategic alliances, for Netscape as group product marketing manager, and at DST Output as a product manager.

Corey Rosen

National Center for Employee Ownership

Corey is the cofounder and senior staff member of the National Center for Employee Ownership. He co-authored, Equity: Why Employee Ownership Is Good for Business. Over the years, he has written, edited, or contributed to dozens of books, articles, and research papers on employee ownership. He is generally regarded as the leading expert on employee ownership in the world. He was named an American Political Science Association Congressional Fellow in 1975. He worked on Capitol Hill for five years, where he helped initiate and draft legislation on ESOPs and employee ownership.

Carine Schneider

NASDAQ Private Market/ExactEquity

Carine is president of equity management solutions, NASDAQ Private Market(NPM), and works with companies to optimize their employee share plan services. Carine has been the CEO of EASi and Global Shares, a Partner with PwC and held senior positions with Morgan Stanley, Towers Watson, and Oracle. Carine co-founded the Global Equity Organization (www.globalequity.org) and serves as the chairperson. She has been the chair of the Santa Clara University CEP advisory board and is the founder and president of the American Coalition of Stock Plan Administrators and was executive director of the NASPP.

Dan Walter

Performensation

Dan Walter, CEP, is the president and CEO of Performensation. Dan has assisted companies for more than 20 years with both executive and broad-based compensation programs. Dan's expertise includes equity compensation, executive programs, performance-based pay and talent management issues. His experience with these programs includes: diagnosis, design, communication, administration and reporting. Dan's career has also included creating software solutions, administrative and technological best practices for these programs. Dan does dozens of presentations a year, combining humor and technical expertise into accessible and practical information.

Jeremy S. Wright

Solium

Jeremy leads Solium's private market division as a senior vice president. His team focuses on service delivery for private companies at each stage of their life-cycle from early stage through late stage and pre-IPO. As the market leader for equity administration solutions for private companies, Jeremy's team is responsible for ensuring clients get a proper experience using Shareworks. Jeremy has worked with private companies and the organizations that support them for 14 years to create equity administration software tailored to their needs. Jeremy has presented at events including Aspirations, the NCEO Annual Conference and the Massachusetts Technology Leadership Council on topics relating to equity administration, ASC 718 and software-as-a-service (SaaS) solutions.

Meeting Site

The meeting will be held held at Santa Clara University in the Benson Memorial Center, 500 El Camino Real, Santa Clara, CA 95053

Continuing Education Credit

CPE Credit

The National Center for Employee Ownership (NCEO) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

This program is a "group-live" offering and provides 6.50 hours of CPE credit for accountants in the area of "specialized knowledge and applications." The material is basic level. No prerequisites or advanced preparation is needed. For more information regarding administrative policies such as complaint and refund, please contact the NCEO at 510-208-1300.

HRCI Recertification Credit

The use of this seal is not an endorsement by HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for re-certification credit.

This program has been approved for 4.50 hours of recertification credit hours toward PHR and SPHR re-certification through the Human Resource Certification Institute (HRCI). For more information about certification or re-certification, please visit the HRCI home page at www.hrci.org.