Some Do's and Don'ts for engaging corporate executives
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Financial advisors contact me regularly to ask for ideas on how to grow their practices by acquiring corporate executive clients. Having worked in the personal equity compensation management space for 13 years here is what I've seen that works and doesn't for engaging executives with company stock and option grants:
http://blog.stockopter.com/2013/03/the-dos-and-donts-of-marketing-to-corporate-executives/
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