EASi and SecondMarket Collaborate to Streamline Private Company Liquidity Program

Contact:
Jennifer Lopez
EASi
jennifer.lopez@easiadmin.com
925-730-4223
www.easiadmin.com 

EASi and SecondMarket Collaborate to Streamline Private Company Liquidity Programs

Pleasanton, CA - December 11, 2012 - Equity Administration Solutions, Inc. (EASi), the largest independent stock plan software technology company in the world, today announced a collaboration with SecondMarket, the leading private company stock market. The collaboration enables corporate clients of EASi and SecondMarket to more easily manage shareholder information while conducting Private Liquidity Programs (PLPs) on SecondMarket.

EASi's stock plan software enables its clients to better manage the cumbersome legal requirements and administrative burdens of equity compensation programs. The systems integration between EASi and SecondMarket will help to simplify the process for companies and their selling shareholders participating in company-sponsored PLPs on the SecondMarket platform. SecondMarket allows companies to dictate the terms of their PLPs, including choosing eligible buyers and sellers, the timing of transactions and the pricing mechanism.

"We continue to look for innovative ways to support our clients and streamline key processes," explained Carine Schneider, CEO of EASi. "We're delighted to work with SecondMarket to make trading easier for participants and simplify stock plan management for our clients."

"As companies continue to stay private longer, they are increasingly using SecondMarket as a way to incentivize and reward longstanding employees," said Adam Oliveri, Executive Vice President at SecondMarket. "By collaborating with EASi, we can provide our clients with an important tool to simplify shareholder management while providing liquidity to their employees and other shareholders."

About EASi
Equity Administration Solutions, Inc. www.easiadmin.com is the largest independent stock plan software technology company in the world. EASi enables clients to work with the broker of their choice so they can benefit from the best trading execution and wealth management solutions. EASi's technology provides connectivity to the largest broker-dealers in the world. A SaaS company, EASi set the standard in stock plan solutions with its comprehensive industrial strength platform that handles all the accounting, tax, administration, participant services and compliance needs of companies that grant equity awards. Headquartered in Pleasanton, CA, EASi serves more than 750 companies on five continents in over 20 countries and continues to lead the industry with second-to-none solutions in areas including ASC718 (FAS123R), IFRS2, Performance Awards, material modifications and WorkStream process automation. In 2011 and 2012, EASi has been ranked on Deloitte's Technology Fast 500^TM, the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.

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About SecondMarket
SecondMarket's goal is to revolutionize the financial markets by creating a trusted global platform that more efficiently allocates capital through technology-enabled solutions. Since its founding in 2004, the company has developed the largest centralized community of qualified institutional and individual investors, and facilitated billions of dollars of transactions in a variety of unique asset classes. SecondMarket also provides customized capital solutions and innovative tools for fund managers and private companies, enabling them to engage with their stakeholders and the SecondMarket investor community. SecondMarket investors include FirstMark Capital, The Social+Capital Partnership, Li Ka-shing Foundation, Temasek Holdings, New Enterprise Associates (NEA) and Silicon Valley Bank. SecondMarket is a registered broker-dealer and member of FINRA, MSRB and SIPC and a registered alternative trading system (ATS) for private company stock. For more information, please visit SecondMarket.com.

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