Like The Auto Industry, Compensation Must Create More Hybrids

Like The Auto Industry, Compensation Must Create More Hybrids

Like The Auto Industry, Compensation Must Create More Hybrids

I read a recent article
that discussed the annual Rotman Design Challenge. The competition pits
teams from Design and MBA programs to determine the value of design
methods in business problem solving. This got me to thinking about the
eternal compensation debate of program design, versus business strategy
(vs. communication.) The argument is whether design is more or less
important than understanding the “business data” and whether both of
these are trumped by communication.

The Rotman challenge has been won the past two years by teams from
design schools. In fact, the top three placements for the most recent
challenge were from designers. Now, it is a challenge on the impact of
design methodology, but it was initially created for MBAs to show their
skills. This would seem to indicate that understanding design processes
creates better results than understanding business processes.

Here’s the catch. The judges said they were disappointed that although designers won the contest, .... more at the link above....